Wnsday was founded on the premise of showcasing the achievements of the afro-centric culture every single day. We are driven by a mission to foster connection, celebrate culture, and honor the legacies of those who paved the way. At its heart, Wnsday is about uplifting the everyday triumphs of the African Diaspora and creating a community that thrives on authenticity and pride.
Through every initiative, we remain committed to making a lasting impact by staying true to who we are and celebrating our authenticity.
Each collection we release is a reflection of this mission. It serves as a reminder to honor the present moment, show gratitude for where we are, and push forward toward new levels of success. By challenging boundaries and showcasing what is possible, we continue to carry the culture forward.
As we evolve, Wnsday is now more than a brand—it’s a community. Built on connection, celebration, and culture, we remain steadfast in our purpose. And as we’ve been told, we now pass this on to you:
Keep On Winning.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™